Provenir's mission to introduce on-farm processing as an alternative to the current meat supply chain was always going to be disruptive. Though the challenges of soaring cattle prices, lack of supply and a global pandemic meant that this innovative company had to go back to the drawing board to re-imagine itself. By seeking to value every part of the animal, Provenir has become one of the most diversified, vertically integrated meat companies that asks the question... what is a cow worth? You may be surprised what their answer is..

Join Chris and find the answers to:

·         Finding and harnessing company resilience

·         Finding opportunity in dire situations

·         Challenging the status quo