Abbe presents the challenges faced with current corrugated shelf-ready formats and how they applied innovation to re-invent shelf-ready packaging - not only improving shelf presentation but also reducing supply chain costs and carbon footprint.

The presentation explores a pilot project with fast-growing Paringa Pet Foods and the subsequent introduction of the Wingman(R) format to major retailers.  Paul Grundy of Paringa joins this session for insights from a customer's perspective, while also explaining the transitioning process with the retailers.