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The Evolution of Connected Packaging to Meet Consumer Trends and Engagement

18 May 2022

We live in a connected world and data drives everything – including brand protection and consumer engagement. This session will explain market trends driving the evolution of how brands protect their products and connect with customers; as well as introduce innovative approaches that work in-line with existing packaging processes.

  • Gain better understanding of trends in counterfeiting, diversion and consumer engagement 
  • Learn about innovation in the space of connected packaging 
  • Understand how specific brands have benefited from having a connected products strategy 

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