We live in a connected world and data drives everything – including brand protection and consumer engagement. This session will explain market trends driving the evolution of how brands protect their products and connect with customers; as well as introduce innovative approaches that work in-line with existing packaging processes.

• Gain better understanding of trends in counterfeiting, diversion and consumer engagement 
• Learn about innovation in the space of connected packaging 
• Understand how specific brands have benefited from having a connected products strategy